ABOUT LIGHT YEARS

Light Years is a futures, research and brand strategy practice, founded by futurist Lucie Greene with the mission of advancing trend forecasting and creative development for the next generation of brands.

• TREND FORECASTING

• RESEARCH

• BRAND STRATEGY

• INNOVATION STIMULUS

About the founder

Lucie Greene is a forecaster, strategist and award-winning author specializing in cultural trends, consumer insight and brand innovation. Light Years was launched in 2019 and works with global consumer and B2B brands on strategy, research and innovation. The company also advises venture capital companies and incubators and has been featured in the New York Times, WWD, Financial Times, Vogue, Business of Fashion and The Atlantic, among others.

Prior to launching Light Years, Lucie led J. Walter Thompson’s global futures think tank JWT Intelligence (now Wunderman Thompson Intelligence) steering original research into emerging consumer behaviors, cultural shifts and lifestyle trends with JWT Intelligence leading units around the world, while also consulting JWT’s many Fortune 500 clients. Prior to this, Lucie also led The Future Laboratory’s trends and intelligence network LS:N Global.

In August 2018, Lucie released her debut book with Counterpoint entitled, Silicon States: The Power and Politics of Big Tech and What it Means for Our Future. The book was awarded Porchlight Books' Business Book Award in Current Events and Public Affairs in 2018. Lucie has been featured as an expert on trends and consumer insights on the BBC, Fox News, CBS, CNBC and Bloomberg TV as well as contributing to Creative Review, The Financial Times, WWD and Campaign.

For more, follow Light Years at ThisIsLightYears.com